Idhayam Hardil Mustard Oil was first launched in 2006 to cater to states in North India. North Indian cuisines use mustard oil in most of their cooking and hence it is most sought-after oil in these regions. Not only is it beneficial for consumption but also for other health purposes such as body massage and pain-relieving remedies. The oil is exported to several countries across the world including the Middle East, Sri Lanka, UK, Russia and Malaysia. Mustard oil extracted from mustard seeds is reddish-brown in colour and has antibacterial and antiviral properties. Consumption of mustard oil aids in digestion, fighting infection, boosting immunity, curing cold, nourishing skin and hair, improving oral health and more.