The Sensodyne Sensitive toothbrush has been specifically designed for a daily clean and brush of sensitive teeth. Its bristles are designed to be gentle on sensitive teeth and gums. Its head is specially designed to provide effective cleaning even in the hard to clean areas. For effective cleaning of your teeth and gums we recommend twice daily brushing with a fluoride toothpaste. Specially designed for people with sensitive teeth Provides effective cleaning of the teeth Broad ergonomic handle ensures comfortable grip and better reach